On June 18th 2021, our community had a chance to welcome Mr. Ben Putley, Mr. Adam Chorley and Mr. Neil Bruce – CEO, COO as well as CCO of Alkimi Exchange to join in an AMA to give fruitful information about the key features and roadmap of Alkimi Exchange - the First decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.
This AMA was held by CryptoFamily Group – the top crypto community in Vietnam, where investors and traders can obtain the latest news and signals from bot/ admins, as well as discuss and share investment experiences in the crypto space.
At this AMA, 3 guests directly greeted the community and provided detailed information on Alkimi as well as some key products and future plans.
Time: 09:00 PM (UTC + 7) on Friday, June 18th, 2021
Airdrop 200 USDT for the best questions in the AMA.
Below are some main points of this AMA:
Question for Part 1- Project overview
Question 1: First, can you give me brief introdution about your team and Alkimi Exchange
Neil: We’re a founding team of digital marketers with over 35 years’ combined experience working for publishers, advertising technology companies and media agencies. We’re also crypto enthusiasts, and have been aware of the many potential benefits of applying blockchain technology to the digital advertising ecosystem.
I'm the CEO of Alkimi and have sold software to global publishers like CNN, Vice, Forbes, Daily Mail to name but a few for the last 10 years or so; our CTO is unfortunately is still under a restrictive covenant so couldn't join us today, but he's worked at global publishers for a similar amount of time.
Adam: I’m Adam, Chief Operating Officer. I've been Working in the advertising industry for 10 years. Always on the sell side, at publishers and networks to help them monetise their inventory. At Evolve Media, Conde Nast and most recently a start up called SmartFrame. As far as crypto goes, I’ve also been involved in crypto for around 5 years now. I'm a massive advocate of blockchain becoming the de facto technology for all data and monetary transactions. So we’ve not got the chance to bring a whole industry onto the blockchain. So I’m finally merging my passion for crypto with my day job which is incredible!
Neil: And I'm Neil, Chief Commercial Officer, and I've spent 15 years working predominantly on the buy side of the ad ecosystem at global media agencies. Recently, I spent 5 years as the head of mobile and digital innovation at Mindshare, the world's second largest media agency, where I controlled a nine-figure annual media budget for clients including Nike, Unilever, Rolex and Ford. I'm really excited about the prospect of putting the digital ad industry on the blockchain. It's a huge industry ($340bn) hiding in plain sight, but at present, 49% of an advertiser's budget is wasted on an "ad tax" in the non-transparent ecosystem, before it even reaches a publisher!
Ben: Alkimi Exchange is the world's first decentralised advertising exchange. We think about advertising very differently at Alkimi, where:
- Users aren’t a Product
- Publishers aren’t at the behest of Facebook and Google
- Advertisers can deliver their message with value
Building on Constellation Network’s Hypergraph Transfer Protocol (HGTP) we are finally applying the principles of DeFi to the world of digital advertising - how publishers (for example: CNN or South China Morning Post) sell advertising inventory to advertisers (brands such as Nike or agencies acting on their behalf).
The digital advertising ecosystem is a huge liquidity pool hiding in plain sight (last year spend was $340bn), but it is plagued by a number of issues, including: Fraud, Poor User Experience, Undisclosed margin and Arbitrage.
Our solution will solve these problems, and at the same time will be 10x cheaper for publishers and advertisers to use than existing technologies - so we’re really excited to bring this to market!
The Alkimi Exchange will be powered by our $ADS token.
Question 2: Please name some strategic partners and their role in the Alkimi Exchange’s development.
Neil: Alkimi Exchange is working with the Constellation Incubation team with the goal of disrupting the Digital Advertising Industry. Alikimi is building the first decentralized ad exchange on top of Constellation’s zero transaction fee Hypergraph Network and launching the $ADS token using the principle of Generative Economics to rebuild the intended value exchange of the open web.
Staking Constellation’s native token, $DAG, on Lattice Exchange during the development process of Alkimi, ensures there is sufficient bandwidth to support real-time bidding (RTB) trading of digital ad impressions and secure network utility on the Hypergraph Network, enabling cross-chain liquidity between other ecosystems.
The more state channels that launch, the more utility the $DAG token will have, and the more scarce $DAG will become. Stock up on $DAG on the following exchanges now:
+ Stargazer Wallet
+ OTC (over the counter)
We are passionate about improving advertising and are partnered with the Internet Advertising Bureau - the governing body of digital advertising.
We’re also working with Publishers, Advertisers and major players in the space who are keen to adopt our technology!
Question 3: Could you please share with us your plans to expand Alkimi Exchange globally?
Neil: Alkimi exchange is designed to work with all existing publishers and technologies. Whether someone is browsing the internet in the UK, Vietnam, USA, the user of the internet will be seeing ads delivered by Alkimi.
We are based in the UK, but have international aspirations!
Advertisers spend $340bn a year on digital advertising globally, a huge amount of money - and out technology allows this FIAT spend to come onto the blockchain and holders of our $ADS token to benefit - so we want to be active in as many territories as possible!
Questions for Part 2 - Pre-collected questions from Twitter:
Question 1: Currently, Google, Instagram and Facebook ads dominate. Publishers make money, advertisers get it. Alkimi Exchange says it will reward users, publishers and advertisers at the same time. How will this system work? How can users monetize ads? @frknkyar
Adam: The first utility of our token is that you can stake it to help the network grow. We will then lend those tokens to publishers and advertisers for a fee. We then share the rewards with the users. This means that users are now part of the transaction between publishers and advertisers. Publishers and advertisers will be able to access extra features and report on our exchange for borrowing more tokens. The fees they pay are the ones we will redistribute to our stakers.
Question 2: Alkimi uses a Proof of Reputable Observation (PRO) consensus mechanism and as I understand it will be used as a fraud prevention tool, can you explain the basic mechanisms about this consensus and how it can be used as a filter for bad actors? @iseker1905
Neil: PRO scores are made up of a few factors, but we are able to build a picture in real time of all the participants of our network. We can therefore spot bad actors in real time by comparing them to the rest of the network and by comparing them to previous bad actors. This view then allows us to create a score for each participant. Participants falling below a certain level due to their actions can be excluded, preventing fraud before it happens.
Question 3: Typically, investors buy tokens that are likely to increase in price in the future. I saw that, total supply of the token is huge. So, do you have any plan for burning tokens in the future to reduce the supply of the token and increase its investment attractiveness? @TheQueen5001
Adam: The token supply has been planned to allow the network to grow organically. There will also be staking pools, which allow users to lock up tokens which will restrict the supply further.
The initial sale is for 20% of the total supply. When the platform is launched we will open out the extra platform tokens as we get demand from publishers and advertisers. That way we can make sure that there isn’t over supplied with $ADS tokens. We think that the staking with rewards should offer a very attractive incentive for early backers.
Question 4: Can Alkimi Exchange provide solutions to problems such as: Transaction Fees, Transactional Capacity, Auditability, .. which are problems of current DeFi platforms, barriers between projects and customers? @Jzciz
Neil: The advertising industry has known that Blockchain technology has the potential to solve a lot of the existing problems for a long time.
The problem is, to host an advertising auction on a blockchain, it needs to be extremely fast (the auction needs to happen in 1,000 milliseconds), scalable (50+ transactions completed a second) and low cost (advertising inventory is sold in blocks of 1,000 impressions at rates as low as $0.5).
So to date, slow speeds, gas fees and limited scalability have made it impossible to monetize the $340bn market.
Constellation’s Hypergraph is feeless, infinitely scalable and fast enough for us to host the auction.
This means that we are the FIRST AND ONLY COMPANY IN THE WORLD to be able to offer this service. We are able to offer advertisers the lowest fees to use our technology (10x less than existing centralised technology), provide a solution with 0% fraud and that is fully auditable.
Question 5: What are the benefits of investing in $ADS? What mechanism does Alkimi Exchange have to ensure benefits for retail investors? Please let us know the plan of the Alkimi Exchange's pre-sale. @Kbriefy
Ben: Holders of the $ADS token will be supporting an ecosystem where there are fewer; more engaging ads. If you've ever been annoyed by an advert on your favourite website; holding and staking $ADS token will not only yeild an APY in $ADS but will also reduce those annoying adverts on the web.
We are currently registering interest for our private sale in this form - so if you'd like to support the Alkimi Exchange please fill out the form and we will be in touch!
PART 3: BEST LIVE QUESTIONS CRYPTOFAMILY GROUP
Question 1: "STAKING" is one of the STRATEGIES to ATTRACT USERS and HOLD USERS. Does your GREAT PLATFORM have plan about Staking?
Ben: Yes - we have two staking pools;
Access Pools - In order to access the Alkimi exchange, entities wishing to transact will be required to hold or lease the $ADS token earning an APY
Bandwidth Pools - To facilitate bandwidth of the network, users can either stake their own $ADS tokens or lease tokens from this liquidity pool earning an APY
Question 2: According to the project's roadmap- what are your most important next priorities? Does your team have enough Funds and Community to achieve those milestones?
Neil: Great question! We are launching with an ERC-20 token which will alow ust to test the features and build end points in the Alkimi Exchange. We will then migrate to Constellation's L_0 token at the end of the year - which will allow us to launch Alkimi Exchange properly. We are well funded and have a great team in place, and excited to be changing the world of Advertising for the better!
Question 3: In how many ways or what are the ways your project generate revenue? What is the revenue model? How it can be beneficial for both investors and for project itself?
Adam: Great Question! So we will create revenue by charging pulishers and advertisers a fee to buy and sell ads and use the features of our exchange. Our fees will be 1.5% for sellers and 1.5% for buyers. This is 10X cheaper than the current advertising exchanges, we can do this through the power of decentralisation. To put this into perspective the part of the advertsing industry we will be working in is worth $340BN, so we only need t otake a small makret share to generate very large reveuses.
The fees we collect are then redisttributed as rewards to the people who have staked their tokens to the access and bandwidth pools which we will launch after the IDO.
Question 4: How did you get the community involved in developing the Alkimi project? and how do you build a strong community to grow globally?
Neil: We are all active membets of Constellation's community. Backers of Constellation are passionate, and we're lucky enough that as a partner of Constellation, we get the support of their community, the Stardust Collective and the teams that Constellaiton have built. We want to replicate what Constellation has done for Alkimi. We have a FANTASTIC team of Admins in charge of our channels, who are helping us engage with our community on Telegram and Twitter. We have also a dedicated development bounty as part of our Tokenomics - so if you want to help us grow, please join our community and ask out admins how you can get involved! https://t.me/Alkimi_Exchange
Question 5: How can I buy the token?
Ben: We will be launching on the Lattice Launchpad (https://lattice.exchange/) in July; after which there will be the option to purchase tokens from other launchpads after that we will be having an IDO
For all of the questions that have not been answered yet, guys feel free to search for more information or ask directly to them on the links provided below:
Announcements channel: https://t.me/Alkimi_Exchange_Announcements
Official community channel: https://t.me/Alkimi_Exchange
Twitter : https://twitter.com/AlkimiExchange